WORK
Blueprints, not boasts.
No client names, no results. Three labeled concepts showing the systems we'd build for you.
Blueprint A — Trial-pipeline map
Concept · fictitious data. Campaign groups for problem-aware, solution-aware, and brand queries, each wired to trial, activation, and opportunity stages, with QA gates that stop spend when tracking breaks.
Blueprint B — Lead-quality loop
Concept · fictitious data. Sales outcomes imported back as offline conversions on a weekly cadence, so bidding learns from closed business — not form fills.
Blueprint C — Anomaly runbook
Concept · fictitious data. Thresholds for spend spikes, CPC drift, and conversion drops; who triages, in what order, with rollback rules written before they're needed.