CONCEPT · FICTITIOUS
Trial-pipeline map
Campaign groups wired to trial, activation, and opportunity stages with QA gates between each.
B2B GROWTH AGENCY
An acquisition system for your next stage of growth.
Ternovia runs Google Ads and Microsoft Advertising for B2B software and services teams — verified tracking, pipeline-aware reporting, and a governed weekly cadence. No black boxes: every change logged, every report tied to revenue stages.
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// ENGAGEMENTS: AUDIT-FIRST · QUARTERLY ROADMAPS · MONTH-TO-MONTH AFTER
Clients also get a private dashboard — spend and ROAS at a glance, detail from us in person.
01 / WHO IT FITSBuilt for teams that answer for pipeline.
If marketing owns a number and sales asks where leads come from, this is your agency shape.
FIT.B2B-SAAS
Software companies
Trials and demos from paid search, with spend mapped to trial quality — not just trial count.
FIT.SERVICES
Services firms
Consultancies and agencies buying qualified conversations, with offline-conversion imports closing the loop.
FIT.SCALE
Teams outgrowing DIY
Founder-run accounts that need structure, naming conventions, and a system someone else operates.
02 / SERVICESFour systems, one owner.
SVC.01
Google Ads management
Search, high-intent exact structures, competitor and conquest programs, and Performance Max only where it earns its place.
- Rebuilds & new builds
- Weekly testing log
SVC.02
Microsoft Advertising management
Bing search for B2B audiences — often strong on desktop and enterprise segments — run as a measured second engine.
- Shared strategy
- Separate reporting
SVC.03
Tracking & pipeline reporting
Conversion verification, CRM/offline import design, and reports mapped to the stages your revenue team uses.
- QA before spend
- Stage-mapped dashboards
03 / ENGAGEMENTFour gates, in order.
GATE 1
Baseline
Tracking audit, account inventory, and a written findings report you keep.
GATE 2
Architecture
Campaign structure, budgets, naming conventions, and approval rules — signed off.
GATE 3
Operation
Weekly optimization against the log; anomalies flagged with cited causes.
GATE 4
Review
Monthly pipeline review and a quarterly roadmap. Strategy stays ahead of spend.
04 / BLUEPRINTSConcepts, drawn to scale.
Labeled illustrative blueprints — fictitious data, never client work. All blueprints.
CONCEPT · FICTITIOUS
Lead-quality loop
Offline-conversion imports returning sales outcomes to bidding, reviewed on a fixed cadence.
CONCEPT · FICTITIOUS
Anomaly runbook
Spend-spike and conversion-drop thresholds, triage steps, and rollback rules — before you need them.
05 / WHY TERNOVIAGovernance is the differentiator.
Pipeline stages, not vanity metrics
Reports speak your CRM's language. If a metric can't be tied to a stage, it doesn't headline the report.
Every change logged
A running log of what changed, why, and who approved it. Auditable by anyone on your team.
Tracking first, always
No optimization on unverified measurement. The baseline audit is non-negotiable — and yours to keep.
Exit-safe by design
Your accounts, your conventions, your history. Leaving is a handover, not a hostage negotiation.
06 / QUESTIONSAsked on every first call.
Access to ad accounts and analytics, one approver for material changes, and a monthly review with whoever owns pipeline. We handle the rest.
You do. We operate inside accounts you own via each platform's own authorization, revocable at any time.
Every report maps spend and conversions to your pipeline stages, with a change log attached. You'll know what moved, what caused it, and what we did.
No. We guarantee system: verified tracking, governed changes, and honest stage-mapped reporting. Pipeline is earned, not promised.
A baseline audit with written findings, then an architecture proposal. Management begins only when the system is agreed.
Put acquisition on a system.
A baseline audit is the first gate — findings yours to keep.